HOPTOLOGY

San Diego Beer, Local & Independent!


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Societe IV : Let the Games Begin!

2016 has been something a weird year for me in the world of craft beer. I have never had to defend my own personal opinions from other beer drinkers in the way that I have had to do since January when the usage of the term “indie beer” got exposure on a quasi-national level. It marked something of a turning point for me as I realized that the craft beer world was not quite not the shiny, happy place that I had turned it into in my mind. In short my love affair was under something of a strain.

So leave it to Societe Brewing to host an event that not only delivers the goods on every level but helps to rekindle the fires of my passion for this elixir that I love so much.

Societe Brewing has been one of my favorite breweries since they opened their doors four years ago. Honestly, Societe is probably my personal favorite but the thought of trying to rank breweries in San Diego is not only daunting but counterproductive to the harmony and unity between breweries in the area. Those ideas of harmony and a collaborative spirit between breweries was proudly on display at Societe’s fourth anniversary party this past Saturday, known simply as Societe IV.IMG_7095

Part of the fun with anniversary parties at Societe has been that every year is something new and they are continually raising the bar. This year will be a hard one to beat. Incorporating an Olympics theme, complete with a torch and a parade of the “Ale-thletes” to start the event, Societe invited nearly two dozen breweries (and one-man team Nate Soroko) from all over San Diego and one from Northern California to compete in a variety of brewers games, including a washer toss tournament, grain stacking challenge, tri-clamp challenge, Beer Chugging, Stein Holding and even an impressive barrel throwing event, which for those who are not sure, a barrel weighs right around 90 pounds and is not the easiest thing to throw for distance, but was a sight to behold. The spirit of camaraderie and friendship were on display for all to see and take part in and the fun that these folks were having was simply infectious as it was impossible to find someone not having a great time.IMG_7098

As fun as all the games were to watch and enjoy rooting for your favorite local brewers, we also came for the beers. I found several new treats to savor while enjoying all the festivities the day had to offer. New variations of The Bachelor, their single hop IPA series, included Nugget, Calypso and Idaho 7 while The Bachelorette, their single hop lager, introduced the Sterling varietal. To round out the new beers was the first Societe witbier, The Filly. Suffice to say everything was incredibly enjoyable and of the highest quality.

What came as perhaps the biggest surprise of the entire day, and announced only a few hours before the event, was the opportunity to purchase their very first bottled beer, a feral ale called The Swindler. As someone who was lucky enough to have this beer during the Societe 3 event last year, I can attest to its absolute incredibleness.IMG_7103

At four years in Societe is continuing to showcase not only their excellence at brewing but at displaying the strong sense of community between an incredible number of local San Diego breweries. In a lot of ways I was filled with a great deal of pride, even if my connection to the brewing industry is tangential at best, the event left me invigorated and rejuvenated. So cheers to Societe and all the Ale-thletes, I hope this one becomes a tradition, but even if it doesn’t, I will still be there to give all the support I can.

Cheers,

Tom


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Press Release: Societe Brewing Company Announces Societe Three, a Third Anniversary Celebration

Summer is here and that means one big thing for craft beer lovers of Southern California in particular and any fortunate enough to be in town for a nice beer-cation; This June Societe Brewing turns three, and this promises, as past years have proved, to be a fun-filled three week event that everyone is invited to. All the details can be found right here:

San Diego, California – June 12, 2015 – July 3, 2015 | Societe Brewing Company announces a three-week long celebration of its Third Anniversary of successful operation in San Diego, California. From June 12 through July 3, 2015, Societe Brewing will celebrate Three. Co-founded by two professional brewers, Travis Smith and Doug Constantiner, Societe Brewing will commemorate three years of brewing by hosting beer-focused events in its Tasting Room in Kearny Mesa, San Diego, all throughout the three-week celebration span.

“We are really excited to once again be celebrating our anniversary. It’s a time to further appreciate what we do every day—brew awesome quality beer,” says Lorah Smith, Events Manager at Societe Brewing Company. “Three is going to be amazing! We think you will enjoy some familiar events with new twists, and the new additions as well. Without your continued support, we wouldn’t be here. Our celebrations are all about the beer, of course, but they are also all about you, our supporters.”

Continuing the commemorative glassware tradition, Societe Brewing will offer a special Third Anniversary glass for sale for $10, while supplies last, beginning on Friday, June 12. When guests bring their Third Anniversary glass back into the Tasting Room any day during the celebration, they can receive $3 pours of any beer that is available. When guests bring back their clean Second Anniversary glass, they can receive $2 pours of any beer that is available. Bring in a clean First Anniversary glass, and pours of any beer are just $1 each. The full, regular line up of Societe beers will make appearances, with the return of The Gleaner, Societe’s Saison brewed with California Sagebrush. Look for a few surprises on tap, too, including a new hoppy beer.

In addition to the glassware promotion, a Costume Party and Photo Booth session is scheduled for June 13, and guests will be able to receive a take home photograph of themselves in their finest, old-timey attire. Societe will also offer three distinct opportunities to taste a newly blended Feral beer.

For the main event, Societe Brewing presents Dulye’s Mess Hall, a ticketed, private beer dinner hosted in Societe’s Tasting Room on June 18. Working in collaboration with Chef Adam Dulye, formerly of The Monk’s Kettle in San Francisco, Societe will host a tasting reception and three-course family style meal. The menu features a fresh summer vegetable panzanella, a trio of wood-grilled and roast pork, and a decadent trio of desserts.

“We want a beer and food dinner that will spoil you going forward,” says Douglas Constantiner, Co-Founder of Societe Brewing Company. Dulye’s Mess Hall will be another chance to drink the new Feral Beer, The Thief.”

Tickets for Dulye’s Mess Hall will be sold physically in the Tasting Room and also online via Brown Paper Tickets at societethree.bpt.me. The Tasting Room will otherwise be open to the general public for business as usual throughout the three-week celebration, and Societe Brewing is both kid and dog-friendly. The last day for Societe Three is July 3, and the brewery closes on July 4 for the Independence Day holiday. Additional information about Societe Brewing Company and about Third Anniversary can be found at www.societebrewing.com/three.

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Societe Brewing Company (8262 Clairemont Mesa Blvd., San Diego, CA 92111) is a production microbrewery, opened by two professional brewers in 2012 in San Diego, California. Societe Brewing Company focuses on hoppy Out West ales, Belgian-inspired Old World ales and lagers, and dark and flavorful Stygian ales. The brewery also features a 1,500 square foot barrel room housing its Feral, barrel-aged beer program. Societe’s beers are currently available in the Tasting Room at the brewery and at the finer beer bars and restaurants throughout San Diego County and in the Northern California San Francisco Bay Area.