I’m going to interrupt my current three part blogging epic for a brief but happy interlude.
Happy 1 year Anniversary to the awesome people at Societe Brewing.
Over the course of their first year in business, Societe has quickly climbed the ranks as one my favorite brewers in a town that has more than enough to go around. In fact you can read my first impression of Societe right here. From such awesome staples as The Pupil & The Apprentice IPA’s to phenomenal Belgians like The Harlot & The Madam, not to mention the treats that roll out for special occasions, like the Every Man’s IPA and The Roustabout DIPA. It’s insanely hard to find a beer that will not please your palette.
Did I mention the new hoppy ale, The Publican? It’s fantastic!
This past weekend, July 13-14, the good people of Societe hosted their 1st anniversary party at the brewery in Kerny Mesa and I was very excited to be able to join them in the celebration. I’m the type of beer enthusiast who tries his best to make it to multiple beer events over the course of the year. Some of those events are better than others and even the best have their fair share of problems. This event, however, might be the new gold standard to which all beer events you aspire to be. It was one of the most planned out, thought ahead and well organized events I’ve had the good fortune to be at.
My wife and I attended the sold-out second session on Saturday with a coupe of friends who enjoy Societe beers but had yet to make it up to the brewery. From the moment we got there, these guys were on top of things, from the easy-ness of our checking in without having to pull up four different ticket bar codes on my iPhone, to the checking of ID’s, getting our wristbands and the distribution of our souvenir glasses. They had us lined up and ready to go when the clock struck 5 pm and our session began. The only hectic part was getting that first beer, which really wasn’t even an issue as they had plenty of people on hand to fill your glass. We were able to grab a table and I couldn’t help but notice as the line of patrons all filed in and got their drinks, that there was still room to move around, people were not packed in, and we didn’t have to yell to have a conversation. A beer event that wasn’t over-sold. Such a simple yet innovative concept that I wish more people would follow.
Societe also had a couple food stations going, including the Mastiff Sausage food truck as well as an old-tyme photo booth which, of course, my wife made us all do. Also of interest was that despite the dozens of times I’ve been to the brewery I had never taken the tour. We changed that on Saturday as we got a pretty insightful tour from co-owner and head brewer Travis Smith. He shared a lot of details about their beer making process as well as their plans for the first expansion at the brewery. I liked how he talked about “growing into the space” which again, is a simple concept but one I don’t see employed a whole lot. We also got to take a look inside the cold room, which was fun. I heard from a friend who attended the earlier session that he loved this part due to the heat during the early part of the day. Luckily, by evening everything has cooled down quite a bit, except for Travis who was decked out in his early 20th century outfit and was happy to kill a few minutes in the icebox. After swinging past the bar for refills we had the chance to go in the barrel room where they are aging their beers in a wide variety of barrels for the purpose of creating sours. Which, if they are half as good as what they already have on tap, are going to be pretty impressive.
It was a fantastic event with fan had by all and best summed up by Megan “This is a beautiful event.” And that was before all the alcohol kicked in…I think.
So my congratulations to Travis, Douglas and all the super nice staff at Societe for having a great 1st year, I’m happy to keep enjoying your beers for a long time to come.